Friday, December 18, 2009

Beyonce Brings the "Heat" to the Fragrance Industry

(Photo: WWD)

Passion, love and fever are what Beyoncé Knowles hopes her new fragrance, Beyoncé Heat, will inspire when it launches in February 2010. “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold,” Ms. Knowles tells Women's Wear Daily in an exclusive interview.

The fragrance is described as having top notes of red vanilla orchid, magnolia, neroli and blush peach, that ease into honeysuckle nectar, almond macaroon and crème de musk, with a dry down of giant sequoia milkwood, tonka bean and amber to cap off the olfactory experience.

(Photo: WWD)

The bottle design is a mix of vintage and modern, an ode to Ms. Knowles's love for antique bottles. "I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic."

Beyoncé Heat eau de parfum will come in three sizes: 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59, as well as a 6.8-oz. Gold Sparkling Body Lotion for $24. More fragrances are in the works according to Coty, Inc., which licenses the fragrance.

Here's a sneak preview of the commercial:

(SOURCE: Women's Wear Daily)

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