Tuesday, September 15, 2009

Beyoncé (Finally!) Gets Her Own Fragrance (UPDATE! A&F Files Lawsuit Against Beyoncé!)

Beyoncé with Bernd Beetz, CEO of Coty, Inc.
(Photo: WWD.com)

Coming fresh off her win for Best Music Video at the 2009 MTV Music Awards, Beyoncé Knowles has announced her entrance into the celebrity fragrance genre. Ms. Knowles has partnered with Coty Inc. to produce her own perfume which will debut in Spring 2010 in the Americas, and globally in Fall 2010.

Ms. Knowles had this to say about the new venture:
“For me, fragrance reflects a woman’s attitude and unique sense of style...While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
While monetary details of the deal haven't been disclosed, one source says Ms. Knowles will make $5 million a year, or $20 million for three years. Another source says that because of the slow down in the fragrance market, and that her previous gigs as the face of Tommy Hilfiger's fragrance, True Star, and Emporio Armani's Diamonds, weren't that successful, the deal is no more than $10 million for three years.

I must say, "What took you so long, Beyoncé?". In fact, I don't understand why Beyoncé settled for being the face of a perfume in the first place. She should've skipped those deals with Hilfiger and Armani, and developed her own fragrance. There were plenty of companies that wanted to work with "the hottest chick in the game". Now, with the celeb fragrance genre waning, it looks like Ms. Knowles may have missed a golden opportunity.


UPDATE! (9/17/09) A day after Beyoncé announced the launch of her new fragrance, WWD.com reports that Abercrombie & Fitch have filed a lawsuit against Ms. Knowles claiming trademark infringment:
"The teen retailer alleged in a federal complaint filed Tuesday that a scent with that label would infringe on its own Fierce cologne trademark.

But Coty said Wednesday Knowles’ dual personality would not factor into plans for her perfume, which will be sold in department stores globally and launch in the Americas in the spring.

“We can confirm at this time…that the terms Fierce and Sasha Fierce are not being used as names of a Beyoncé fragrance,” a Coty spokeswoman said." (SOURCE: WWD.com)
A&F claims that a "Sasha Fierce" fragrance would cause a "likelihood of confusion" for consumers.

OK, everybody! If you have heard of A&F's "Fierce" cologne before today, please clap.


I'm just sayin'.

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