Liya Kebede Is The New Face of L'Oreal

(Photo: L'Oreal Paris)

International model Liya Kebede has been tapped to be the newest face of L'Oreal Paris.

"Liya is a very strong, inspiring, and courageous woman, with an extremely refined and enchanting beauty. Her generous commitment to the cause of women's wellbeing is also remarkable," says Cyril Chapuy, Global Brand President of L'Oreal Paris.

The catwalk diva, actress, entrepreneur and philanthropist will join Beyonce, Freida Pinto and Jennifer Lopez as a Spokeswoman for the brand.

But before folks start singing the praises of L'Oreal, check out The Black Snob's realistic take on this:

While this is exciting news for Kebede, fashion fans and all us horrible, unloved, yet incredibly hot black women out there, this is a smart move for L'Oreal who has some questionable race relation issues. In 2009, L'Oreal Paris was found guilty of racial discrimination due to the cosmetic house's pursuit of an "all-white sales staff" to promote their Garnier Fructis Style hair care products. Then, proving that being "light" and "bright" doesn't count unless, you too, are "almost white," L'Oreal was accused in 2008 of lightening the already honey-kissed Beyonce Knowles in her promotions for their hair coloring products.